How hyxe.ai Works — 4 Modules. 7 Steps.
Brand Setup to Publish in Under 15 Minutes.
hyxe.ai is built around four modules that connect into a single pipeline: Brands, AI Influencers, Products, and Ad Posts. You set up your brand identity once. From that point, generating a complete campaign of six ready-to-publish ad posts takes less time than writing a creative brief.
Everything Lives Inside Four Modules
The Complete 7-Step Workflow
Steps 1 and 2 run inside Brands. Step 3 is AI Influencers. Steps 4 and 5 are Products. Steps 6 and 7 are Ad Posts. Once steps 1–5 are complete, virtually all your time is in step 6.
Create Your Brand Profile
The Brands module is where your brand lives on hyxe.ai. You set it up once and never repeat it unless your brand direction changes. Every field feeds the Brand DNA analysis that drives all content generation.
- →Brand name, website URL, and core identity fields — establishes what the AI is working with
- →Audience targeting — define your customers by demographics, interests, and behaviour
- →Colour swatch input — upload or enter your primary and secondary colour palette
- →Niche chips — select your brand's category and subcategory (e.g. Fashion > Streetwear, Beauty > Skincare)
- →Competitor management — add competitor names so the AI understands your market positioning
- →Team invite — add collaborators or client contacts without exposing campaign production controls
Run the Brand DNA Analysis
After brand profile setup, the platform runs a multi-step Brand DNA analysis with live progress indicators. This is the engine that makes every subsequent piece of generated content accurate to your brand — not generic AI copy built from a template.
- →Multi-step onboarding process — progress indicators show each analysis stage completing in sequence
- →AI-analysed tone and personality output — communication style and emotional register identified automatically
- →Visual identity codification — colour swatches, niche signals, and audience targeting unified into a brand profile
- →Competitive context integration — competitor data used to position your brand's voice relative to the market
- →Brand DNA stored permanently — every future campaign draws from it automatically with no re-entry required
- →Regenerate at any time by updating brand profile inputs and re-running — takes 60–90 seconds
Generate, Preview, and Finalise Your AI Influencer Personas
Once Brand DNA is complete, the AI Influencers module generates four candidate persona cards built specifically from your brand DNA profile. These are not generic avatars — each one is constructed to reflect your brand's identity, audience, and niche positioning.
- →4 candidate AI influencer cards — each with a distinct aesthetic, communication style, and audience appeal
- →Preview each candidate before committing — see style, tone, and visual register before selecting
- →Select & Finalise CTA — confirmed personas move into your finalised influencer grid
- →Finalised influencer grid — all active AI personas, ready to deploy in any campaign
- →Personas are brand-exclusive — built from your unique Brand DNA, never shared with other brands
- →Growth and Agency plans — A/B test all four personas within a single campaign cycle
Your audience is not one homogeneous group. A skincare brand may need one persona for efficacy-focused buyers and another for lifestyle buyers. Reviewing four options lets you choose the voice that fits each segment rather than defaulting to the first output the AI generates.
Build Your Product Catalogue
The Products module connects your product range to the campaign builder. Every product you add becomes a selectable asset in Ad Posts — one click away from becoming the subject of a six-post campaign.
- →Quick-add form — adds any product with three fields: name, image URL, and price. Under 60 seconds per product
- →Import from URL — paste a product page URL and the platform extracts name, image, and price automatically
- →Product cards — each product shows image, name, and price in your catalogue
- →'Use in Ad' shortcut — clicking it opens the campaign builder with that product pre-selected
- →No limit on catalogue size — add every SKU in your range, all available to any campaign at any time
Configure Your Campaign in the Builder
The Ad Posts module is split into two columns. The left panel is your campaign configuration space — every creative decision is made here before generation begins. Work top to bottom through the inputs.
- →Product selector — choose the product from your catalogue. Image and price feed directly into generation
- →Influencer picker — select which finalised AI persona delivers this campaign. Different personas produce different tonal registers
- →Aspect ratio — four options: 1:1 square (feed), 4:5 portrait (Instagram), 9:16 vertical (Reels/Stories), 16:9 landscape (YouTube/display)
- →Ad type chips — four formats: UGC, Demo, Social Proof, Product Highlight. One chip per run
- →Variation count slider — set 1 to 6 post variations. Most brands set to 6 for maximum A/B test coverage
- →Reference image upload — optional mood board, past high-performer, or lifestyle photo to set visual direction
- →Custom prompt textarea — optional. Add seasonal context, audience segment, tone shift, or compliance language
Review Your Six Generated Posts
The right panel displays your output. As each post generates it appears in its slot in the six-post grid with a live loading spinner. No waiting for a batch to complete — posts appear progressively as they finish.
- →6-slot generated posts grid — all six post variations in a clean card layout as they complete
- →Live loading spinner on the active slot — shows exactly which post is currently generating
- →Won action (hover) — mark high-performing posts. Signal stays in your workspace and informs future generation
- →Lost action (hover) — flag underperforming posts. Feedback refines future outputs without affecting other brands
- →Tab filters — sort posts by ad type, aspect ratio, or performance signal
- →All six posts include headline copy, body copy, caption, hashtags, and platform formatting guidance
- →Video UGC format — coming soon
Export With FTC Disclosure Labels and Publish
Every post can be exported individually or as a full campaign package. All exports include a recommended FTC-compliant disclosure label for AI-generated influencer content — applied automatically, no additional step required.
- →Individual post export — download any single post from the grid at any time
- →Full campaign export — download all six posts as a package with platform-specific formatting notes
- →FTC disclosure labels included on every export by default — formatted for the target publishing platform, editable before use
- →Platform formatting notes — character counts, caption structure, hashtag placement, and dimension confirmation
- →Campaign history saved automatically — full timestamp, return and re-export any previous run at any time
- →Duplicate campaigns — use any previous run as the starting point for seasonal variations or A/B format tests
From Brand Setup to 6 Published Posts
Under 15 Minutes Total
Steps 1–5 are a one-time setup. Every campaign after that runs in under 10 minutes.
Start the Workflow →What Brand DNA Analysis Actually Does — And Why It Matters
Most AI content tools ask you to describe your brand in a text field. hyxe.ai's approach is different: you provide structured inputs and the AI builds the profile — rather than requiring you to translate your brand identity into language the AI can work with.
Visual Identity Signals
Primary and secondary colour palette from swatches, design density preferences from niche context, and imagery style cues from audience and competitive inputs.
Tone & Personality Signals
Communication register (formal, casual, authoritative, playful), emotional appeal type (aspirational, functional, community-driven), and sentence structure preference — all derived from AI analysis of your brand profile inputs.
Audience & Market Context
Demographic targeting parameters, psychographic interest signals, purchasing behaviour indicators, price positioning context, and competitive landscape positioning from the competitor brands you add.
How Brand DNA Drives Content Generation
A minimal Scandinavian skincare brand configured with cool-tone swatches, a wellness niche chip, and premium audience targeting produces posts with sparse, evocative language and lifestyle register. A bold American streetwear brand with saturated swatches, a streetwear chip, and youth targeting produces punchy, culture-aware posts with direct language.
The same campaign builder settings. Completely different outputs. Because the Brand DNA profiles are completely different.
hyxe.ai vs Traditional Influencer Marketing — Step by Step
Every line represents time, money, or operational risk that the traditional approach requires and hyxe.ai eliminates or automates.
| Task | Traditional Workflow | hyxe.ai Workflow |
|---|---|---|
| Brand brief preparation | 2–5 hrs writing a creative brief for each creator | Zero — Brand DNA built from profile inputs automatically |
| Influencer sourcing | 5–15 hrs researching and vetting creator profiles | Zero — AI personas generated from your Brand DNA |
| Outreach and negotiation | 1–4 weeks of emails, DMs, and contract discussions | Zero — no external parties involved |
| Contract and legal review | $200–$800 per contract, 3–7 days per creator | Zero — no contracts required |
| Content brief delivery | 3–10 days of back-and-forth to align on creative direction | 3–5 min builder config with reference image + custom prompt |
| Content production | 5–14 days after brief approval. Reshoots are common. | 2–4 minutes automated generation in right panel |
| Compliance review | Legal review of submitted content, often triggers reshoots | Compliance language added to custom prompt, applied to all 6 posts |
| Review and approval | 2–4 rounds of edits over 5–10 days | Review in the right panel. Won/Lost marked. Re-run if needed. |
| Usage rights and licensing | Additional fee: 20–50% on top of creation cost | Full ownership. No licensing. No expiry. All plans. |
| Total timeline per campaign | 3–8 weeks | Under 15 minutes (first time) / under 10 minutes (returning) |
| Total cost per campaign | $1,500–$15,000+ | $29–$199/month flat. Unlimited runs. |
The largest time saving is in the brief-to-production pipeline. Traditional influencer workflows require a creative brief, creator selection, outreach, negotiation, briefing, production, and review — each stage sequential, each adding days or weeks. hyxe.ai compresses the entire sequence into a single builder session because Brand DNA replaces the brief, the influencer library replaces sourcing, and the campaign builder replaces production management.
Frequently Asked Questions About How hyxe.ai Works
How does hyxe.ai work step by step?
hyxe.ai works in seven steps across four modules. Step 1: Create your brand profile — identity, audience targeting, colour swatches, niche chips, competitors, team access. Step 2: Run Brand DNA analysis — the AI processes your inputs into a brand identity profile with live progress indicators. Step 3: In AI Influencers, review 4 candidate persona cards and select the ones that fit your brand. Step 4: Add products via quick-add form or URL import. Step 5: Configure a campaign in the Ad Posts left panel — product, influencer, aspect ratio, ad type, variation count, reference image, custom prompt. Step 6: Review 6 generated posts in the right panel, mark Won or Lost. Step 7: Export with FTC disclosure labels and publish.
What is Brand DNA analysis in hyxe.ai?
Brand DNA analysis is a multi-step automated process in the Brands module that builds a structured brand identity profile from your inputs — colour swatches, niche chips, audience targeting, competitor brands, and website context. The profile captures visual identity signals, AI-analysed tone and personality, audience positioning, and market context. It is stored permanently in your workspace and drives all content generation for that brand without re-entry.
How do AI influencer personas get generated in hyxe.ai?
After Brand DNA analysis completes, the AI Influencers module generates four candidate persona cards built from your specific Brand DNA profile — not from a shared avatar library. You preview each candidate and click Select & Finalise on the ones that fit your brand. Finalised personas appear in your influencer grid and are brand-exclusive — they never appear in another account's content.
What does the hyxe.ai campaign builder do?
The campaign builder in Ad Posts is a two-column interface. The left panel holds seven inputs: product selector, influencer picker, aspect ratio (4 options), ad type chip (4 formats), variation count (up to 6), reference image upload, and custom prompt. The right panel displays a 6-slot generated posts grid with progressive loading, Won/Lost hover actions, and tab filters. All six posts include copy, captions, hashtags, platform formatting guidance, and FTC disclosure labels.
How do I add products to hyxe.ai?
Products are added in the Products module via two methods. The quick-add form takes three fields: product name, image URL, and price — under 60 seconds per product. The URL import option accepts a product page URL and extracts all details automatically. Every product becomes a card in your catalogue with a 'Use in Ad' shortcut that opens the campaign builder pre-loaded with that product selected.
What is the Won/Lost feature in hyxe.ai?
Won and Lost are hover actions on every generated post card in the Ad Posts right panel. Marking a post Won signals it performed well. Marking it Lost flags underperformance. These signals stay within your brand workspace and refine future generation for that brand and influencer combination. They are never aggregated across accounts or used outside your workspace.
How long does the full hyxe.ai workflow take?
For a first-time user, the full workflow from brand profile setup to first published post takes approximately 15 minutes: 5–10 minutes for brand profile and Brand DNA analysis, 2 minutes for AI influencer selection, 1–2 minutes to add the first product, 3–5 minutes for campaign builder configuration, and 2–4 minutes for content generation and review. Every subsequent campaign runs in under 10 minutes because steps 1–5 are a one-time setup.
Can I use a reference image in the campaign builder?
Yes. The reference image upload in the campaign builder left panel accepts any image file and uses it to set the visual direction for the run. Common uses include a mood board image, a previous high-performing ad, or a product lifestyle photo. This replaces the visual creative direction document that would typically be sent to a human content creator.
What ad formats does the hyxe.ai campaign builder support?
The campaign builder supports four ad type formats: UGC (authentic casual first-person style), Demo (product feature walkthrough), Social Proof (outcome and results-focused), and Product Highlight (direct-response product showcase). Video UGC is noted as coming soon. Each format generates up to six post variations per run selected via a chip in the left panel.
Does hyxe.ai save campaign history?
Yes. Every campaign run is automatically saved to the brand workspace with a full timestamp. Saved campaigns can be revisited, individual posts re-exported, and full campaigns duplicated as the starting point for a new run. On Starter plans, history is retained for 30 days. On Growth and Agency plans, full history is retained indefinitely.
The Workflow Is the Product.
Brand DNA → AI Personas → Product Catalogue → 6 Ad Posts.
Under 15 minutes. Every time.
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