Privacy Policy

Last updated: May 2026

1. Introduction

hyxe.ai ("we", "us", or "our") operates the hyxe.ai platform. This Privacy Policy explains how we collect, use, and protect your personal information when you use our services. By using the Platform, you consent to the practices described in this Policy.

2. Information We Collect

We collect the following types of information:

  • Account Information: Name, email address, and billing information provided at registration.
  • Brand Data: Website URLs, brand identity inputs, colour palettes, niche selections, and competitor information you enter into the Platform.
  • Usage Data: Information about how you interact with the Platform, including campaign history and feature usage.
  • Technical Data: IP address, browser type, device information, and cookies used to operate and improve the Platform.

3. How We Use Your Information

We use your information to:

  • Provide and operate the Platform
  • Process payments and manage subscriptions
  • Generate AI influencer content based on your Brand DNA
  • Send transactional emails and support communications
  • Improve and develop Platform features
  • Comply with legal obligations

4. Data Sharing

We do not sell your personal data. We may share data with:

  • Service Providers: Third-party vendors who help us operate the Platform (e.g. payment processors, cloud infrastructure providers). These providers are contractually bound to use your data only for the services they provide to us.
  • Legal Requirements: When required by law, court order, or governmental authority.

Your Brand DNA profiles and generated content are never shared with other brands or used to train shared AI models.

5. Cookies

We use essential cookies to operate the Platform and analytics cookies to understand how users interact with our website. You can control cookie preferences through your browser settings. Disabling certain cookies may affect Platform functionality.

6. Data Retention

We retain your account and brand data for as long as your account is active. If you close your account, we will delete your personal data within 90 days, except where retention is required by law or for legitimate business purposes such as resolving disputes.

7. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict certain processing
  • Receive a portable copy of your data

To exercise any of these rights, contact us at support@hyxe.ai.

8. Security

We implement industry-standard security measures to protect your data, including encryption in transit and at rest. However, no method of transmission over the internet is 100% secure. You use the Platform at your own risk.

9. Children's Privacy

The Platform is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify active users of material changes via email. Continued use of the Platform after changes are posted constitutes acceptance of the updated Policy.

11. Contact

For privacy-related questions or requests, contact us at support@hyxe.ai.